However, the company has not achieved perfection. Set out below are 2.5 mistakes that the company could have easily avoided.
For years Comcast has deliberately scrimped on customer service both in terms of truck rolls and interaction with subscribers via telephone or online. The company appears to have trained staff to eschew accommodations that result in less money. Comcast seems to think that it wins when subscribers settle for less than they thought they should have received by way of a refund. The company has generated ample ill will by what comes across as greed.
Comcast comes across as imperial and arrogant in its response to the RFD Network’s complaints about non-carriage. The company should have given RFD what I call The Tennis Channel Treatment: carrying the channel on a more expensive tier with fewer subscribers than the cheaper and more highly viewed tier where Comcast places its Golf Channel.
Clearly Comcast has bandwidth available to carry RFD and ample funds to pay the few cents per subscriber the network would qualify to receive. Instead a company official, who should know better, accused RFD of driving “a wedge between Comcast and rural viewers as a means to promote your own business interests is unfair and grossly inaccurate.” See http://www.nytimes.com/2014/08/24/business/media/rural-tv-chief-takes-2-by-4-to-cable-merger.html?_r=0.