Mr. Cohen provided clarity on why the company wants to acquire greater market share in the video and broadband marketplace. The merged company would serve about 30 million cable television and broadband households. In broadband, the company’s market share will likely grow significantly in light of the fact that Digital Subscriber Line service cannot increase bit transmission speeds to satisfy growing demand for video downloading. Additionally, AT&T and Verizon have largely refrained from investing more funds to expand their high speed, digital fiber or hybrid copper/fiber networks. So Comcast can only improve its ability to extract even higher payments from retail subscribers, particularly broadband users likely to face lower downloading allowances and more expensive tiers of service. The company also can extract additional peering and transiting payments from upstream ISPs and content providers as evidenced by the recent paid peering deal with Netflix. Also the company has greater “balloon squeezing” leverage with content providers, far greater than even Google. That megafirm won’t have anything near the scale of Comcast even with an expanded footprint of 37 or so metropolitan areas.