MVPDs may soon have reassess the value proposition they offer subscribers, particularly the tiering of content represented by dozens of networks. Consumers have grown weary of paying hundreds of dollars annually for channels they never watch. Using the Netflix $9 price point and the average $6.04 monthly rate paid by MVPDs for ESPN, an a la carte option to select and pay for specific content sources may work. It will take many selected channels to total the bundled tier now costing $50-75 monthly.
MVPDs have asserted that a bundled option offers greater value and lower prices. Maybe not.