United
Airlines brought in some muscle to execute an “involuntary denied boarding”
decision, well within its contractual and regulated tariff rights. See https://www.bloomberg.com/news/articles/2017-04-10/united-s-forcible-removal-from-overbooked-flight-triggers-outrage.
Okay, they may have allowed the use
of more force than wise, but that’s a matter of police, or rent-a-cop brutality,
hardly a matter under United Airlines’ control.
Perhaps this knowledge explains the rather tone dead, unremorseful response
from the CEO of United. See https://twitter.com/united/status/851471781827420160/photo/1
He characterizes the episode as “upsetting to all of us here at United,” and he’s
sorry for having to “reaccomodate” customers.
Reaccommodate reminds me of the word
re-delivery used by local newspaper when they failed to deliver a paper in the
first place.
Nothing in the CEO Munoz statement
comes within a time zone of heartfelt remorse, because United can pretty much
do anything it considers necessary—even the involuntary deplaning of 4 revenue
producing passengers to make way for 4 non-revenue producing crew needed to fly
a future flight.
The lesson here—and the link to
telecommunications/Internet regulation—lies in the legal protections accruing
to service providers vis a vis their customers.
United files a public contract, called a tariff, for air service. This non-negotiable document offers very little
consumer protection, because the carrier wrote it with carrier protection in
mind and with limited, “job killing” regulatory oversight.
Airline carriers have no duty to
provide service even if they take your money, issue you a boarding pass with
seat assignment and make no initial effort to block your ingress to your
assigned seat. Sure, they have to pay
you for your inconvenience, but the amount cannot exceed $1350 for domestic
travel.
$1350 is a small price for never
having to say you’re really sorry.
I have no doubt that staff and
management of United consider this episode business as usual. They will continue to overbook passengers and
deny carriage to selected, unlucky passengers.
Airline executives seem oblivious to
public relations and compassion. If someone gets roughed up for tardy
deplaning, it’s “outside the airline’s control.”
