Countless vendors incessantly remind us how they must operate in “competitive marketplace,” with extraordinary challenges to price and availability of service. Right now, they act like their doing us a big favor even by delivering a more expensive product, offering a substantially reduced value proposition.
Have you noticed how many products have lower weights with decimal points? Folgers now offers a coffee can with a massive 10.3 ounces. P&G reduced the Crest tube from 6 ounces to 5.7 ounces. My pet peeve: pretzel vendors reduced the standard pound bag to 14.25 ounces, and now have a vegetable fiber ingredient. That’s code for sawdust, the use of which reduces the flour they have to include in their “artisan” product.
How much money does a producer save when substituting high fructose corn syrup for sugar? How much consumer rage does National Car ignore when the company does not honor a reservation, never responds to a complaint, doubles the daily rental rate, and offers no assurance that it will not ever again leave a frequent renter high and dry?
Oh that ruthlessly efficient marketplace.