T-Mobile has further deviated from lock step
wireless pricing with discounts for subscribers that bring their own devices,
or buy them from the carrier. Previously
it tried, with limited success, to use Verizon and AT&T rates as a ceiling
which it would price at or below.
Now
that it won’t become a part of AT&T T-Mobile has gotten serious about
becoming the pricing innovator. Being
the maverick provides consumers with real price competition, true
facilities-based, intramodal competition.
New price points surely would not appear in an even more concentrated
wireless marketplace had the FCC bought the premise that AT&T’s acquiring
T-Mobile would “promote competition.”
True
competition—having to do with out of pocket prices—has arisen. Go figure.
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