Most
readers over the age of 30 probably know the meaning of “rat you out.” In crime movies and elsewhere, someone
discloses to law enforcement and other authorities the crimes and indiscretions
committed by someone else. The rat saves himself from criminal prosecution, or
something less hazardous, such as embarrassment.
We live in
a rat you out economy where just about every commercial and even presumed
private transaction has an informant with a financial incentive to disclose any
and all wants, needs, desires, interests, locations traversed, political
affiliation and even crimes that law enforcement would never uncover. Even trusted intermediaries reserve the
option in their service agreements, for which consumers have no option other
than “take it or leave it.” In this
world, cellphone carriers can leverage their need to track subscribers’
locations not just to maintain reliable service, but also to create new profit
centers from the sale of locational information to willing buyers.
A curious
example: a political party wanted to know the identities of frequent visitors
to Roman Catholic churches. Despite carriers
claims that they anonymize subscriber location information, data analytics
firms can use multiple sources to identify individuals, frequenting the churches. With this amalgamated information, a
political party opposed to abortion can target like-minded voters through
locational data generated by cellphones, collected by wireless carriers and
mined by other data analytics firms.
Plenty more
intrusive, risky and potentially deadly rat you out scenarios exist given the
ease in which cellphone location data can identify travel patterns. A bail bondsman might have an easier time
finding someone who ignored a court appearance, but so too can a spurned spouse
or lover track and potentially harm the rejecting former partner.
Bear in
mind that consumers have to accept such privacy intrusions and surveillance as part
of the cost in participating wireless commerce.
Verizon and other carriers reserve the option of monetizing location
data, without discounting service, or the cost of the smartphone. Wireless carriers accrue real monetary
benefits as do Internet firms that offer something “free,” provided subscribers
agreed to one-sided terms and conditions. Clearly, the value proposition
experienced by consumers contains both benefits and costs.
If you
agree to the last sentence above, perhaps you might see the problem in the
relentless campaign by sponsored researchers and policy advocates to remind us
about all the upside with nary an acknowledgement about the downside. A recent consumer surplus love fest was
expressed in a Wall Street Journal op-ed bemoaning antitrust scrutiny of
large technology firms; see https://www.wsj.com/articles/the-misguided-antitrust-attack-on-big-tech-11600125182. The authors tout the wondrous monetary
savings and life enhancements generously offered by Big Tech firms. Remarkably, the authors make no reference to offsetting
financial benefits transferred from consumer to vendor. They do not seem to comprehend how the rat
you out economy works: consumers benefit from something offered freely, or at
less cost, but only if they allow valuable commercial surveillance to occur.
I will readily
acknowledge that consumers might still come out ahead in a final accounting
that offsets benefits with costs, but the authors apparently do not want you to
know that negative offsets exist. Even
if the authors had mentioned offsetting costs, they might have dismissed them
as insignificant.
In the
broader world of politics and global business such false accounting joins the
rate you out economy. Apparently the espionage
in the surveillance by Huawei, ZTE and TikTok is a perilous threat to national
security, but the enhanced value proposition from Big Tech deserves a major
Thank You! with no need for antitrust scrutiny.