During these challenging times, on good days I managed to make progress on my research and writing agenda:
I'm glad to send you copies.
A provocative, unsponsored assessment of current and future legal, regulatory, marketplace, and cultural issues affecting telecommunications and information policy presented by Rob Frieden, Academy and Emeritus Professor of Telecommunications and Law, Penn State University
During these challenging times, on good days I managed to make progress on my research and writing agenda:
Most readers over the age of 30 probably know the meaning of “rat you out.” In crime movies and elsewhere, someone discloses to law enforcement and other authorities the crimes and indiscretions committed by someone else. The rat saves himself from criminal prosecution, or something less hazardous, such as embarrassment.
We live in
a rat you out economy where just about every commercial and even presumed
private transaction has an informant with a financial incentive to disclose any
and all wants, needs, desires, interests, locations traversed, political
affiliation and even crimes that law enforcement would never uncover. Even trusted intermediaries reserve the
option in their service agreements, for which consumers have no option other
than “take it or leave it.” In this
world, cellphone carriers can leverage their need to track subscribers’
locations not just to maintain reliable service, but also to create new profit
centers from the sale of locational information to willing buyers.
A curious
example: a political party wanted to know the identities of frequent visitors
to Roman Catholic churches. Despite carriers
claims that they anonymize subscriber location information, data analytics
firms can use multiple sources to identify individuals, frequenting the churches. With this amalgamated information, a
political party opposed to abortion can target like-minded voters through
locational data generated by cellphones, collected by wireless carriers and
mined by other data analytics firms.
Plenty more
intrusive, risky and potentially deadly rat you out scenarios exist given the
ease in which cellphone location data can identify travel patterns. A bail bondsman might have an easier time
finding someone who ignored a court appearance, but so too can a spurned spouse
or lover track and potentially harm the rejecting former partner.
Bear in
mind that consumers have to accept such privacy intrusions and surveillance as part
of the cost in participating wireless commerce.
Verizon and other carriers reserve the option of monetizing location
data, without discounting service, or the cost of the smartphone. Wireless carriers accrue real monetary
benefits as do Internet firms that offer something “free,” provided subscribers
agreed to one-sided terms and conditions. Clearly, the value proposition
experienced by consumers contains both benefits and costs.
If you
agree to the last sentence above, perhaps you might see the problem in the
relentless campaign by sponsored researchers and policy advocates to remind us
about all the upside with nary an acknowledgement about the downside. A recent consumer surplus love fest was
expressed in a Wall Street Journal op-ed bemoaning antitrust scrutiny of
large technology firms; see https://www.wsj.com/articles/the-misguided-antitrust-attack-on-big-tech-11600125182. The authors tout the wondrous monetary
savings and life enhancements generously offered by Big Tech firms. Remarkably, the authors make no reference to offsetting
financial benefits transferred from consumer to vendor. They do not seem to comprehend how the rat
you out economy works: consumers benefit from something offered freely, or at
less cost, but only if they allow valuable commercial surveillance to occur.
I will readily
acknowledge that consumers might still come out ahead in a final accounting
that offsets benefits with costs, but the authors apparently do not want you to
know that negative offsets exist. Even
if the authors had mentioned offsetting costs, they might have dismissed them
as insignificant.
In the
broader world of politics and global business such false accounting joins the
rate you out economy. Apparently the espionage
in the surveillance by Huawei, ZTE and TikTok is a perilous threat to national
security, but the enhanced value proposition from Big Tech deserves a major
Thank You! with no need for antitrust scrutiny.
You might wonder why Verizon would pay a hefty premium to buy the U.S. wireless resale flavors of America Movil’s TracFone. See https://www.fool.com/investing/2020/09/14/verizon-buys-tracfone-from-america-movil-for-625-b/. I’ll start with reference to the name of the acquired company.
Verizon gets more than a remarkably profitable revenue stream from TracFone’s 13+ million prepaid—presumably low margin--wireless subscribers. Verizon adds 13 million consumers whose commercial (and private) activities are increasingly subject to extensive surveillance. Verizon’ ability to track the phones of 13+ million new customers has the potential for substantially adding revenue well beyond the relatively paltry monthly payments for resold cellphone service.
Perhaps belatedly, Verizon recognizes that it has less to gain in targeting and pitching the few higher margin, post-paid wireless subscribers than in acquiring a vast treasure trove of new consumers available for targeting and pitching lots of products and services. Smartphones have become trackable devices for location-based marketing, data collection and mining and cross-promotion.
Verizon has implemented a part of Amazon’s strategic planning. Amazon sells Kindles and Fire tablets, probably at a small loss. The company easily recovers its investment as consumers owning Amazon devices typically become higher volume purchasers than consumers who interact with the company via other devices.
I learned the hard way about Amazon’s cross promotional strategies when I purchased an Insignia smart television set conveniently pre-loaded with a host of Amazon applications. What I did not know was the miserly 4 Gigabyte memory capacity of the set, 75% of which Amazon occupied while denying set owners the ability to delete any of the pre-loaded apps. Worse yet, Amazon prevents most competing and alternative apps from being downloaded to external memory inserted into a USB port. How clever. I inadvertently have become largely captive to Amazon content, or to ventures willing to pay Amazon for undeletable app installation.
Verizon realizes that it too can surveil (yes, another word for track) and relentlessly market to a captive customer base. Better yet, Verizon—unlike Amazon—does not even have to discount the tracking device. Cellphones monitor user locations so that subscribers can make and receive calls, etc. Additionally, this essential function of wireless service easily transitions to commercial surveillance and profitable marketing to third parties by wireless carriers. Bear in mind that the nonnegotiable, “take it or leave it” wireless service contract reserves for the carriers all sorts of subscriber data monetization options—at no additional compensation to the subscriber.
Verizon gets two additional revenue streams from its TracFone acquisition: 1) cross promotion of its services to 13 million new subscribers and 2) revenues from third parties willing to pay for marketing access. In a nutshell, Verizon has less interest in the monthly revenue stream from pre-paid wireless access than from the variety of additional revenue streams it can generate by having a large new customer base to surveil and market.
Heretofore Verizon appeared disinclined to promote resale for fear that it would cannibalize higher margin post-paid service, despite AT&T’s successful Cricket venture. Verizon still may have limited interest in resale revenue streams, aside from the ample new ancillary revenues likely to accrue.
This week the FCC tacitly admitted that it lacked the willpower, intellect and courage to mandate a competitive market for cable set top boxes. See https://www.fcc.gov/document/fcc-closes-navigation-device-proceeding. The Commission could not get a grip for nearly two decades, despite a congressional mandate (Communications Act of 1934, Sec. 629, codified at 47 U.S.C. § 549(a)) and a longstanding Carterfone policy clearly favoring the sovereign right of consumers to attach electronic device like telephones, modems, fax machine, and Wi-Fi routers.
The cable
industry managed to differentiate set top boxes from other consumer electronic
devices. Somehow, someway, these kludgy,
heavy, power hungry devices were so, so complicated and so, so vulnerable to copyright
piracy that the typically, much heralded marketplace could not be trusted to offer
alternatives. Instead, the cable
industry, in league with an overly trusting FCC, came up with an oversized
computer chip that would provide the basis for one-way consumer access to some,
but not all of the functions the lionized set top box could provide. Adding insult to injury, the cable industry
initially insisted that a company technician had to insert the CableCard and
consumers had to pay a monthly fee for the privilege of renting the card.
Predictably,
cable subscribers took the path of least resistance and continued to rent set top
boxes. Even now, the cable industry has
over 190 million set top box installations in the U.S. That substantial installed based—even diminished
by churn and broadband-delivered options—tells us that the multi-decade rip-off
continues.
The FCC emphasizes
that technological innovation and changes in video consumer behavior supports
its surrender. Perhaps cable subscribers do not even know they have to pay
monthly rentals for set top boxes. I do
not know anyone pleased with the interface, with the exception of recent
Comcast options.
The lesson
here: use every tactics to stall, delay, obfuscate and complicate to prolong
the status quo. Even FCC Chairman Ajit
Pai, 2016, wanted to see competitive alternatives to a cable industry monopoly,
but alas, he never got around to acting, instead thwarting an earlier Democratic
initiative.
I wonder
what he meant by the following:
As someone with
three set-top boxes in my home, I share the frustrations felt by millions of
Americans across this country. These boxes are clunky and expensive, and I feel
the pain each and every month when I pay my video bill. And as an FCC
Commissioner, I know that the current set-top box marketplace is the product of
an intrusive regulatory regime. Something has to change. What should that
change look like? What should our aim be when it comes to this marketplace?
What would be best for consumers? My view is pretty simple. Our goal should not
be to unlock the box; it should be to eliminate the box. If you are a cable
customer and you don’t want to have a set-top box, you shouldn’t be required to
have one. This goal is technically feasible, and it reflects most consumers’
preferences—including my own. https://docs.fcc.gov/public/attachments/FCC-16-18A1.pdf
(p.61).
Once upon a time, when many of us regularly traveled by air, I took pleasure in striking up conversations with amenable, fellow passengers. I have fond memories of insightful chats, one of which has particular resonance just now.
Enroute to
or from Florida, I learned about the life of a buoy tender based on a remote Bahamian
island. While I suspect, such facilities
no longer require an on-site manager, my travel buddy hinted that the defense
and intelligence community—and not just the Coast Guard—needed someone able to
keep certain radio links up and running 24/7.
The logistics
of maritime telecommunications interested the techno geek in me, but what
matter more triggered my academic training in communications theory, such as
agenda setting, persuasion and manipulation.
Living for weeks alone in a remote part of the surprisingly large
expanse of Bahamian islands, the buoy tender offered a one person study in the
effects of frequent consumption of one—and seemingly only one—type of
media. Forty years ago, satellite radio
did not exist and the buoy tender did not know about, or cared to pursue the
plentiful options via shortwave radio. Television
and FM radio signals from Florida or Bahamian towns did not reach him and he
had only a few video tapes in possession.
Only one technology
provided reliable access: AM radio.
Curiously, only one program format satisfied him: conservative, talk
radio. With lots of time on his hands,
the buoy tender listened to one right wing pundit after another. The hours of consumption had a profound effect. This guy lived and breathed conservative
doctrine, with a plentiful blend of conspiracy theories, including how the
so-called Trilateral Commission was nearing success in achieving global
domination.
I’m
thinking about this conversation now, because I see how people with far more diverse
content options nevertheless can and do gravitate to a narrow sliver. My communications scholar friends talk and
write about “selective perception and retention.” Now, media consumers have to perform less
work to search for, and receive their preferred content. Social networks do the
work for them. While my travel buddy,
over time, gravitated to a particular sliver of content, algorithms and machine
learning serve it up without any search costs, or effort.
The buoy
tender could have pursued sports talk radio, oldies music and a variety of
alternatives to political talk radio. Forty
years ago, he had to make daily actions to tune a particular AM channel at a
specific time, so-called appointment radio.
Now, Facebook and other social networks make the appointments for us,
anytime, anywhere, via many devices and with no limitations on availability.
I am
growing increasingly concerned that we have “improved worse.”
Much to the chagrin of my liberal wife, I have subscribed to The Wall Street Journal for over thirty years. Today I canceled my subscription, because the Journal could not find a way to restor on time deliveries. Of course, it blamed the U.S. Postal Service, but the problem preceded the most recent cutbacks.
On repeated calls to off-shore customer service representatives, I received assurance after assurance that the problem was temporary and fixable. Absolute fabrications. As best I can understand it, this “Diary of the American Dream” cannot reach lots of people in the hinterland (six miles from Penn State University) on the same day of publication. The Journal wants me to migrate to a screen, just like Verizon wants its copper wire holdouts to embrace wireless.
Call me old fashioned, but I so prefer the feel, serendipity and reliability of papered news and wired telephony. I accept no substitutes, because they are inferior, not matter what one hears. Yes, a broadband delivered edition provides hyperlinks and wireless can integrate fixed and mobile applications. But there are far more downsides. Consider
The experience of reading the Sunday New York Times as a newspaper versus maneuvering on a screen.
The Journal appears quite willing to risk the occasional subscription cancelation as a small cost relative to the upside savings in not having to spend sleepless afternoons trying to get their product delivered on time. Apparently, Down Jones is powerless—simply unable—to secure timely delivery of a product that quickly rots.
I am unworthy of their fresh news.